Cut Fast or Burn Budget: A UA Lesson
September 17, 2026
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New to the blog? These three playbooks cover attribution, retention, and onboarding.
At a digital health company, preserving UTMs through Facebook’s redirect and adding funnel ID checkpoints took attribution from 50% to 99.9%.
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At a CBD wellness brand, post-purchase Klaviyo flows built on education, validation, and referrals lifted LTV almost 300% year over year.
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At an international trading platform, removing three form fields and routing sign-ups by search intent moved traders to KYC faster.
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A 2011 HBR article reports that nearly a quarter of audited firms took over a day to answer a web lead. What an AI sales assistant should handle, why CRM data comes first, and what our XRHealth case study shows.
A customer acquisition agency should own the path from first click to paying customer. Here is what that work includes, nine questions to ask before you hire one, the warning signs, and examples from our client case studies.
Discovery Wars: How Social Search is Disrupting Brand Visibility and Consumer Trust – Explore how social search is reshaping brand visibility and trust, and what strategies you need to adapt.
From Campaign Architect to AI Conductor: How Marketing Leaders Need to Redesign Oversight for Autonomous Agents – Transform your marketing with AI autonomy. Discover new leadership dynamics and strategic insights for the CMO role in an AI-driven world.
Algorithmic Transparency: What ‘Nutrition Labels’ for Ad Platforms Would Mean for Brand Strategy – Explore how ‘nutrition labels’ for algorithms will reshape brand strategy and marketing.
Invisible Persuasion: How Generative AI Product Placement on TikTok Will Reshape the Entire Path to Purchase – Discover how AI-driven product placement on TikTok is transforming consumer journeys and marketing strategies.
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