Analytics & SEO

Google’s AI Max for Search can send a click to a different page than the final URL you set. Here’s Google’s guidance on tracking templates, URL exclusions, and testing, plus our three-step checklist for keeping CRM attribution intact.

Half your traffic showing up as “direct” is often a tracking fault, not brand demand. See how we took lead attribution from 50% to 99.9% in two to three weeks, and what GA4’s June 2026 shift to Consent Mode means.

Discovery Wars: How Social Search is Disrupting Brand Visibility and Consumer Trust – Explore how social search is reshaping brand visibility and trust, and what strategies you need to adapt.

Invisible Shelves: Rethinking Brand Equity in the Age of Camera-First Search – Explore how the shift to camera-first search is redefining brand strategies and visibility. Learn how to adapt and thrive.

Zero-click search splits visibility from traffic. See how we tracked a forex and CFD broker’s AI-search impressions, up from 12 to 165 as clicks rose 21%, and how to read AI impressions in Search Console and AI-assistant visits in GA4.

Gen Z searches on TikTok, yet in a survey published in February 2026, just 4% were more likely to rely on TikTok than Google. How to make posts findable in app search and track the visits GA4 files as “direct.”

On-Device AI and the New Privacy Playbook: Rethinking Personalization When Consumer Data Never Leaves the Phone – Explore how on-device AI is reshaping personalization and privacy, urging marketers to innovate in a data-constrained world.

The New Language of Discovery: How Visual and Voice Search Are Rewriting E-Commerce Playbooks – Explore how visual and voice search are reshaping e-commerce, offering fresh strategies for brand visibility and consumer engagement.

Beyond Search: Building Brand Discoverability for a Social-First Generation – Explore how brands can thrive in the social-first era beyond traditional search.