Cut Fast or Burn Budget: A UA Lesson
September 17, 2026
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New to the blog? These three playbooks cover attribution, retention, and onboarding.
At a digital health company, preserving UTMs through Facebook’s redirect and adding funnel ID checkpoints took attribution from 50% to 99.9%.
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At a CBD wellness brand, post-purchase Klaviyo flows built on education, validation, and referrals lifted LTV almost 300% year over year.
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At an international trading platform, removing three form fields and routing sign-ups by search intent moved traders to KYC faster.
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At a forex broker, we cut three unnecessary sign-up fields and matched follow-ups to search intent. New users reached verified (KYC) status sooner. Here is what we changed and what to leave to compliance.
Many brands go quiet after checkout. At a CBD wellness brand, we built flows that taught, reassured, and then asked for referrals: 1 in 2 first-time buyers bought again, and LTV rose almost 300% year over year.
A plain, outdated landing page beat every polished redesign we A/B tested, converting at 10–11% against 7–8%. Here is why clarity beats beauty, how to test a redesign, and what it means for AI agents.
Inside a digital health company, we spent $20,000 on a channel whose audience matched our core customer’s age almost perfectly, and we made zero sales. Here’s why intent and context beat demographics, and what Google’s Demand Gen changes.
Half your traffic showing up as “direct” is often a tracking fault, not brand demand. See how we took lead attribution from 50% to 99.9% in two to three weeks, and what GA4’s June 2026 shift to Consent Mode means.
An AI agent in your CRM can only run the retention strategy you give it. What it needs first: a journey map, a clear job for every message, a permanent control group, and tight permissions.
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