The Alchemy Avenue Playbook
What we’ve learned about winning and keeping customers: why the sale is only the start, and why a perfect demographic match can still sell nothing.
Retention starts after checkout: education, validation, and referral flows in Klaviyo lifted a CBD wellness brand’s LTV almost 300% year over year.
Read the Playbook
We’ve seen a $20,000 campaign hit a near-perfect demographic match and produce zero sales. Here’s what to target instead.
Read the Playbook
FAQ
How we bring in the right customers, keep them longer, and show what that is worth, with examples from our published case studies.
Alchemy Avenue’s Acquisition & Retention service covers the full customer journey, from the first ad to the repeat purchase. We run paid acquisition and creative testing, retarget people who didn’t convert, and build lifecycle journeys, loyalty incentives, and churn-prevention triggers. We also optimize subscription, in-app purchase, and checkout flows, and connect everything with dashboards and multi-touch attribution. For the CRM and automation side of this work, see Strategic Marketing & Automation.
Yes, we run paid acquisition on Google (Search and Shopping), Meta, TikTok, CTV, and native networks, judging every channel by the customers it brings in, not the clicks. For fashion retailer Laura Swisra, we optimized the Merchant Center feed to make Google Shopping a primary high-intent channel, rebuilt the Meta product catalog for dynamic product ads, and shifted budget toward best-sellers. With a site restructure, return on ad spend (ROAS) rose from 0.3 to 4.6. Alchemy Avenue runs campaigns like these for clients worldwide.
Yes, forex and CFD brokers and prop-trading firms are among the sectors we serve. We work on the whole path from first click to verified account: acquisition, registration and KYC conversion, onboarding journeys, and retention. For one forex and CFD broker client, simpler registration flows and a tighter connection between the website and the client portal helped more than quadruple monthly KYC-verified customers. Alchemy Avenue is a marketing agency, not a broker, and does not provide investment advice. Read how fewer sign-up fields move traders to KYC faster.
By managing every stage after the first purchase or deposit instead of treating it as the finish line. Each stage gets clear entry and exit rules, messages match where each customer is, and stage-level metrics are reviewed monthly. Workflows flag early drift, such as fewer logins, before customers go inactive. For Evest, an online trading brand in the MENA and GCC markets, this approach and clear, factual messaging increased client lifetime value by approximately 5x.
With follow-up that responds to what each person did, not generic reminders. We combine dynamic retargeting ads with email, SMS, and push journeys timed by behavior, and we treat an old lead database as a commercial asset rather than lost data, re-engaging the contacts you have permission to market to. For Mobium.me, which manages real estate developments, inactive CRM leads were segmented and retargeted with custom audiences and updated offers. In two projects, cost per lead fell 40%, and 81,000 retargeted leads produced eight property deals.
The cost of acquiring a paying customer, not cost per click or lead volume. Cheap clicks and cheap leads can hide expensive customers, so we follow each channel through to customers and their lifetime value with dashboards and multi-touch attribution. For Minta, an AI-powered video-creation platform, we changed the main decision metric in Meta Ads from cost per click to cost per acquired client, split audiences into four segments with their own message, and separated retargeting by behavior. Cost per acquired client fell 30% within the first 90 days.
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