Acquisition & Conversion

Scaling UA depends on cohort-level measurement and cutting losing channels fast. In our Eyecon case study, monthly spend grew from about $10,000 to roughly $600,000, and payback fell from over a year to 2–3 months. Here are the rules.

At a caller-ID app, around 25% of surveyed users said they’d want VoIP calling. We didn’t build it: a flat “unlimited” price couldn’t cover per-minute costs. Here are five checks to run before you build.

The right PPC management company spends its first month auditing your account and conversion tracking, then concentrates budget where campaigns can learn. Here is what to check before you sign and what a good first quarter looks like.

At a forex broker, we cut three unnecessary sign-up fields and matched follow-ups to search intent. New users reached verified (KYC) status sooner. Here is what we changed and what to leave to compliance.

Inside a digital health company, we spent $20,000 on a channel whose audience matched our core customer’s age almost perfectly, and we made zero sales. Here’s why intent and context beat demographics, and what Google’s Demand Gen changes.

A customer acquisition agency should own the path from first click to paying customer. Here is what that work includes, nine questions to ask before you hire one, the warning signs, and examples from our client case studies.

Algorithmic Transparency: What ‘Nutrition Labels’ for Ad Platforms Would Mean for Brand Strategy – Explore how ‘nutrition labels’ for algorithms will reshape brand strategy and marketing.

Invisible Persuasion: How Generative AI Product Placement on TikTok Will Reshape the Entire Path to Purchase – Discover how AI-driven product placement on TikTok is transforming consumer journeys and marketing strategies.

The End of Mobile Walled Gardens: Strategic Playbooks for the Sideloaded App Era – Explore strategies to thrive in the new sideloaded app ecosystem, breaking away from app store monopolies.

Serial Commerce: How TikTok’s Shoppable Video Series Is Dismantling the Linear DTC Funnel – Explore how TikTok’s shoppable videos redefine the DTC funnel, merging storytelling with commerce.