AI in Marketing

An AI agent in your CRM can only run the retention strategy you give it. What it needs first: a journey map, a clear job for every message, a permanent control group, and tight permissions.

A 2011 HBR article reports that nearly a quarter of audited firms took over a day to answer a web lead. What an AI sales assistant should handle, why CRM data comes first, and what our XRHealth case study shows.

From Campaign Architect to AI Conductor: How Marketing Leaders Need to Redesign Oversight for Autonomous Agents – Transform your marketing with AI autonomy. Discover new leadership dynamics and strategic insights for the CMO role in an AI-driven world.

The Open Prompt Playbook: Why Sharing Your Brand’s AI Prompts Might Be the Most Counterintuitive Growth Move of 2025 – Discover why sharing AI prompts could be the key to growth in 2025. Learn how transparency can drive innovation and redefine competitive advantage.

Algorithm Whisperers: How Brand Teams Are Building Internal AI-First Ops to Survive the Great Ad Platform Shakeup – Discover how brands are building AI-first operations to thrive amid ad platform disruptions. Learn strategies for agility and competitive advantage.

Talent Ascendant: Why Creative and Analytical Skills Matter More—Not Less—In the Age of Enterprise AI Investment – Discover why creative and analytical skills are vital in the AI era and how top companies are leveraging them for success.

Prompt Wars: How Open-Sourcing AI Workflows Is Creating the Next Competitive Moat in Marketing – Explore how open-source AI workflows are redefining brand strategies, offering both challenges and opportunities in today’s marketing landscape.

A customer-facing AI agent needs guardrails before launch: what it may do, when it hands off to a person, how it discloses AI under EU AI Act Article 50, and which three metrics to track.

The Prompt Renaissance: How Marketing Teams Are Using AI Prompt Transparency to Build Trust and Creative Advantage – Explore how prompt transparency in AI is transforming marketing by fostering trust and creativity among teams and clients.

Brand ‘Homepages’ Reborn: Strategic Imperatives for AI-Generated Social Profiles – Discover how AI-generated social profiles are transforming brand presence and strategy in the digital age.