Ohad Galitz

Recent Articles

Man with arms crossed at a desk, monitors showing a conversion funnel dashboard and code, sticky notes reading Bug identified

Your Attribution Is Lying to You

Half your traffic showing up as “direct” is often a tracking fault, not brand demand. See how we took lead attribution from 50% to 99.9% in two to three weeks, and what GA4’s June 2026 shift to Consent Mode means.

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