Alex Piliavsky

Most e-commerce brands treat the sale as the finish line. The ones that win treat it as the starting gun for retention.

Removing three form fields changed everything. Here’s how cutting onboarding friction — then personalizing by intent — moved leads all the way to first trade.

Most brands treat the sale as the finish line. The brands that win treat it as the starting gun for retention, referrals, and real LTV growth.

A beautifully redesigned landing page lost to an ugly original every single time. Here’s what that taught us about conversion — and why it matters more now than ever.

When half your traffic shows up as “direct,” you’re not running performance marketing — you’re guessing. Here’s how Ohad fixed it in under three weeks.

A $20,000 ad spend with zero conversions taught us that demographic overlap means nothing if the behavioral context is wrong.

Discovery Wars: How Social Search is Disrupting Brand Visibility and Consumer Trust – Explore how social search is reshaping brand visibility and trust, and what strategies you need to adapt.

From Campaign Architect to AI Conductor: How Marketing Leaders Need to Redesign Oversight for Autonomous Agents – Transform your marketing with AI autonomy. Discover new leadership dynamics and strategic insights for the CMO role in an AI-driven world.

Algorithmic Transparency: What ‘Nutrition Labels’ for Ad Platforms Would Mean for Brand Strategy – Explore how ‘nutrition labels’ for algorithms will reshape brand strategy and marketing.

Invisible Shelves: Rethinking Brand Equity in the Age of Camera-First Search – Explore how the shift to camera-first search is redefining brand strategies and visibility. Learn how to adapt and thrive.