Cut Fast or Burn Budget: A UA Lesson
September 17, 2026
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Scaling UA depends on cohort-level measurement and cutting losing channels fast. In our Eyecon case study, monthly spend grew from about $10,000 to roughly $600,000, and payback fell from over a year to 2–3 months. Here are the rules.
Google’s AI Max for Search can send a click to a different page than the final URL you set. Here’s Google’s guidance on tracking templates, URL exclusions, and testing, plus our three-step checklist for keeping CRM attribution intact.
At a caller-ID app, around 25% of surveyed users said they’d want VoIP calling. We didn’t build it: a flat “unlimited” price couldn’t cover per-minute costs. Here are five checks to run before you build.
The right PPC management company spends its first month auditing your account and conversion tracking, then concentrates budget where campaigns can learn. Here is what to check before you sign and what a good first quarter looks like.
At a forex broker, we cut three unnecessary sign-up fields and matched follow-ups to search intent. New users reached verified (KYC) status sooner. Here is what we changed and what to leave to compliance.
Many brands go quiet after checkout. At a CBD wellness brand, we built flows that taught, reassured, and then asked for referrals: 1 in 2 first-time buyers bought again, and LTV rose almost 300% year over year.
A plain, outdated landing page beat every polished redesign we A/B tested, converting at 10–11% against 7–8%. Here is why clarity beats beauty, how to test a redesign, and what it means for AI agents.
Inside a digital health company, we spent $20,000 on a channel whose audience matched our core customer’s age almost perfectly, and we made zero sales. Here’s why intent and context beat demographics, and what Google’s Demand Gen changes.
A customer acquisition agency should own the path from first click to paying customer. Here is what that work includes, nine questions to ask before you hire one, the warning signs, and examples from our client case studies.
Discovery Wars: How Social Search is Disrupting Brand Visibility and Consumer Trust – Explore how social search is reshaping brand visibility and trust, and what strategies you need to adapt.
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