FAQ
Quick answers on brand identity, creative testing, creator campaigns, and localization.
Alchemy Avenue’s Creative & Branding service covers five areas: brand identity and positioning; a creative retainer for ad creatives, motion graphics, landing pages, and banners; storytelling and content, from website copy to video scripts and branded social posts; influencer and social media marketing; and video and motion content, including ad and social videos, explainers, and animation.
Yes, we do both: we shape brands from the ground up and refine existing identities. Brand work starts with strategy and positioning, meaning where you stand, who you serve, and how you win attention, then builds the identity that expresses it: logo, visual identity, messaging, and tone of voice. When people already recognize your current assets, we test changes before replacing them, because familiarity can be worth more than a fresh look.
We test it against what you run today and judge it on commercial results, not looks, because polish alone proves nothing. We’ve seen it first-hand: at a healthtech company, the plain original landing page beat every polished redesign, test after test, converting at 10–11% against 7–8%. Read why clarity beats beauty on a landing page.
A creative retainer is ongoing creative production rather than a one-off project: ad creatives and motion graphics, landing pages, and banners, refined as your campaigns run. For Minta, an AI-powered video-creation platform, ads that tried to explain too many benefits at once gave way to product-led ads that each highlighted one clear outcome. Together with a Meta Ads restructuring, this helped cut Minta’s cost per acquired client by 30% within the first 90 days of the work. If you also need the campaigns managed, see Acquisition & Retention.
Yes, we set up and manage influencer partnerships, platform-specific social content, and community engagement. We look for creators who truly influence, not just post, and plan content for each platform to build engagement and organic reach. Creator content then earns its budget like any other creative: by beating what you already run.
Yes, and we treat localization as more than translation: every local cue is a hypothesis to test. In our Eyecon case study, culturalized screenshots, app icons, and local color palettes were tested in Google Play experiments across India, Pakistan, and Bangladesh. In Pakistan, the program achieved a 1.11% uplift, an estimated 2,464 additional retained first-time installers. The obvious cultural bet lost: cricket-themed icons failed to beat the baseline in India and Pakistan, which is exactly why we test. App store creative is part of our Mobile App Marketing service.
Have a brand or creative question we didn’t cover? Tell us about your brand and what you want it to achieve.